Yva photographer biography

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  &#;Self Portrait of the Photographer&#;

  Else Neuländer-Simon, also known as Yva, was born in Berlin in She was the youngest of nine in a middle-class, Jewish family. Else’s father died when she was only twelve years old and her mother supported the family as a milliner. Yva graduated from Berlin’s famous arts and crafts school for women, Lette School, according to a fellow photographer of the time. Else also had a short internship at a Berlin movie studio, where she learned lighting. She started her photography business when she was twenty-five years old with only basic photography skills.

  Studio Yva was opened in in her brother’s old Kreuzberg apartment, Bleibtreu Strasse 17 (on the corner of Mommsen Strasse). Her specialty was fashion and avant-garde photography. After an experimental period with another photographer in the mid s, Yva decidedly focused on more commercial photography there after. A motif found in her work is femininity and how that is defined. This is explored in her classic, glamorous photographs that contain varying perspectives. From the s onward, high-end magazines featured her work. Studio Yva grew exponentially during this time. She had ten assistants and various apprentices, notably Helmut Newton, studying under her. Observing how quickly she went

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  Yva is known today as an influential fashion and avant-garde photographer. One of the most impressive things about Yva is her rapid rise to success. She graduated from the Lette School and had a short internship in a movie theatre in her early twenties. In , she began working with Heinz Hajek-Halke. Their relationship ended when Heinz sued her over the rights to her self-portrait. He lost the case and she left his studio. Though things did not end well between her and Heinz, she was able to take away knowledge about experimenting with lights while photographing. This knowledge is demonstrated in photographs she completed on her own. In , she established her own studio, Studio Yva, and by she had her first solo exhibition in Galerie Neumann-Nierendorf. Her brother, Ernst Neuländer, was a co-owner of Kuhen, a famous fashion salon in Berlin. Yva was able to establish herself in the Berlin fashion world with his help and connections.

  &#;Women&#;s Legs&#;

  By , she had her big breakthrough. Ten of her photographs were published in Die Dame, a popular women’s fashion magazine. She then became a regular contributor to this magazine. Beginning in , her photographic stories were shown in the magazine, Der Uhu. This was a popular general interest magazine that was known for its p

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