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Social media podium owned get ahead of Meta Platforms
"Insta" redirects game reserve. For overpower uses, glance Instagram (disambiguation) and Insta (disambiguation).
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Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow.
Think about it: You find an interesting post on Instagram and then go to the profile to check out who the creator is. If their bio is completely blank (or lacks vital information), you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.
Others do the same. So a powerful Instagram marketing strategy wouldn’t be complete without a strong bio to support it.
What is an Instagram bio?
An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.
Take a look at our own Instagram bio to get an idea of what this might look like:
We’ll get into each of these more thoroughly later, but our full bio includes:
- Our Instagram handle
- Our brand name
- Bio description
- Bio link
There are a few more things you can consider including within your own bio to further share what your business does. Catchy slogans and taglines, hours of operation, location and calls
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